Practise these new perspectives


Widen your view of user-centredness

When designing for the circular economy, it’s about researching and understanding the needs of all users or usages of the materials within the system.


Reimagine viability

In the circular economy, growing your slice of the pie may mean growing the pie. Designing reusable materials will create new value by enabling your own, as well as other businesses, to reuse those materials.


Design for evolution

We used to design 'finished' products. Now, we should think of everything we design like software – products and services that can constantly evolve, based on the data we get through feedback. Design is never done.


Build a strong narrative

In the circular economy, designers more than ever, have to change the mindsets of those around them. By developing compelling stories and proof-of-concept, we can widen our sphere of influence.