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FASHION
Redesigning the future of fashion
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We need Extended Producer Responsibility (EPR) policy for textiles
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The circular design for fashion book
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Our vision for a circular economy for fashion
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A New Textiles Economy: Redesigning fashion's future
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The Fashion Remodel
Project
The Jeans Redesign
Project
Rethinking business models for a thriving fashion industry
Project
Enhancing the quality of resale: Déjà Vu
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HNST
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Weekday
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Maritaş Denim
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Cross Textiles
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How H&M Group is progressing towards a circular economy in fashion
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Finding a fast fashion business model that works
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Seeking solutions to keep clothes in use: Tommy Hilfiger
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What's in a pair of jeans?
Article
ACS Clothing: Rental, resale and repair
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What's mine is mine
Article
Pathway to Paris goals: runway to net zero in the fashion industry | COP28
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Ep 152: Pushing the boundaries of EPR policy for textiles
Podcast
How can we redesign the future of fashion?
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Ep 141: Designing for the customer: Fashion lessons from Zimbabwe with Rudo Nondo
Podcast
Ep 139: Lily Cole & Ellen MacArthur: why we need optimism to shift mindsets
Podcast

Each year millions of tonnes of clothes are produced, worn, and thrown away. Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill. The fashion industry is one of the major contributors of plastic microfibres entering our oceans. To solve the problem, we must reinvent fashion itself.

Each year millions of tonnes of clothes are produced, worn, and thrown away. Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill. The fashion industry is one of the major contributors of plastic microfibres entering our oceans. To solve the problem, we must reinvent fashion itself.

Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill.

We've created a vision for the fashion industry to redesign the way clothes are made and used. Our vision will require industry and government to work together. It will need significant investment, large-scale innovation, transparency, and traceability. But if we take these actions together and get started today, this new system can scale fast.

We've created a vision for the fashion industry to redesign the way clothes are made and used. Our vision will require industry and government to work together. It will need significant investment, large-scale innovation, transparency, and traceability. But if we take these actions together and get started today, this new system can scale fast.

Video
How can we redesign the future of fashion?
For decades, jeans have been at the heart of countless fashion collections. However, they are no exception to the fashion industry’s take-make-waste linear approach. See how the Ellen MacArthur Foundation set out to change this with an ambitious project that put the circular design of jeans centrestage.
Explore the Jeans Redesign

Our vision for a circular fashion industry

A circular economy for fashion creates better products and services for customers, contributes to a resilient and thriving fashion industry, and regenerates the environment. It prioritises the rights and equity of everyone involved in the fashion industry, and will create new opportunities for growth that are distributed, diverse, and inclusive.We can build an industry that designs products to be:used more made to be made again made from safe and recycled or renewable inputsTogether we can make fashion circular and help tackle the root causes of global challenges like climate change, biodiversity loss, and pollution.

Our fashion projects
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Who we work with
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Series: The fashion show
To thrive - not just survive, the fashion industry needs to radically redesign its operating model by transitioning to a circular system.

This series of five Fashion Shows focuses on that circular system and highlights our three ambitions to Make Fashion Circular: ensuring fashion products are used more, are made to be made again, and are made from safe and recycled or renewable inputs.

Watch episode oneView all episodes